Fresh food decisions, connected
Decision intelligence for fresh food.
Connect demand, supply, stock and commercial decisions in one operating system.
AI that answers to your team·secure·on your data
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The reality
Fresh food planning is fast, fragile, and full of tribal knowledge.
Fragmented.
Dozens of disconnected spreadsheets spread across commercial, supply, finance and operations. Nothing reconciles.
Manual by the hour.
Teams lose hours every morning downloading, converting and copy-pasting between linked sheets before they can plan.
Stale by design.
Plans refresh on a fixed weekly rhythm while the market moves by the hour.
Seasonal and tribal.
The hardest thing to keep in this industry is what people know. When they leave, the knowledge walks out with them.
The cost is rarely one alert. It shows up as waste, missed sales, concessions, service failures and margin leakage · and another reactive meeting.
Bullwhip effect
Incoming event
Layer · Sees
Control Tower · what needs your attention
One screen for the signals your team chases across separate files every morning, on the desk or on the phone.
Product view
Illustrative product view.
Layer · Advises
Saga · the intelligence in your inbox
Saga reads the files your chain already emails, structures them, and reports what needs attention.
Availability W34 · revised
| lot | variety ✓ | cases | ETA → date |
|---|---|---|---|
| 24-118 | Sabrina | 620 | Thu 20 Aug |
| 24-122 | Rociera | 1,180 | Fri 21 Aug |
| 24-131 | Fortuna | 940 | Sat 22 Aug |
12 rows · 2 names matched to your catalogue · 0 errors · into the plan
Supply covers W34 except Saturday, 140 cases short at Retailer North.
ENESITPLto 11 people by roleIllustrative product view.
The workflow · Acts
Six moves from signal to decision
Forecast · Create
Create the points.
Demand and supply, both authored in one run.
Plan · Modify
Move either point.
Nudge either one: how much, and when.
Simulate · Optimise
Meet at the product.
Supply lots and demand meet at the product node: the S&OP view.
Allocate · Link
Link lots to customers directly.
The balance resolves into direct lot-to-customer lines.
Price · Lead
Price the nodes, cost the link.
A buy node, a sell node, and the margin between them.
Meet · Decide
Lock the trade-offs.
The decision is logged, assigned, and written into Memory.
Forecast
Author the demand and yield signals.
ModifyPlan
Adjust forecasts with repeatable rules.
OptimiseSimulate · S&OP
Test decisions, then plan the materials behind them.
LinkAllocate
Grower to retailer: logistics and expiry-aware matching.
LeadPrice
Own margin and negotiation.
DecideMeet
Decide, assign, track.
Layer · Remembers
Memory · knowledge that doesn't walk out the door
Your rules, assumptions and decisions, kept with what happened next.
Why did we cap promotion volume for Retailer North last June?
- 10 Jun 2025Decided
Cap the promotion uplift at +22% for W24–26
- W24 · plan v2025-W24.2Planned
Cover held above 3 days through the promotion
- W26What happened
Service 97.8%, waste 0.6%
Conceptual product view.
The foundation · Data engineering platform
Your data, run by the people who know your business.
In fresh, everything changes. Now your team can change everything, fast and under control: data from along the chain brought in and shaped once, without code, feeding every plan.
- Change fastchanges the same day, not a project
- Change it yourselfyour planners make the change, no code, no ticket
- Under controlAI drafts, you check, nothing goes live without approval
- Keep what you learnwhen someone leaves, the knowledge stays
Results
Measured against legacy systems
Customer stories
The stories behind the numbers
- Problem
- Black-box forecasting and a slow budget process.
- Change
- Explainable, promotion-aware forecasting connected to planning and material requirements.
- Impact
- 50% less forecast error, with a 10x more responsive and 5x more detailed budget.
- Problem
- Complex retailer demand matched against a wide grower base.
- Change
- Saga structures communication, validates data and reports across the grower network.
- Impact
- Retailer and grower information becomes a daily decision without manual reconciliation.
The model
Modular delivery, aligned incentives
Pay for what you implement
Each milestone stands alone, pays for itself and de-risks the next. No big bang.
One company subscription
Unlimited users, no per-user fee. The subscription grows only as the platform does.
No lock-in
ERP-agnostic and fully exportable. Your data stays yours, wherever you need it.
Secure by design
Access set by you, every change and every AI request logged, and your data never used to train AI models.
Founded in London in 2013 · serving growers, packers and importers across the UK and Europe. About the company
Bring us the difficult planning problem.
Tell us where the value leaks: volatility, short shelf life, disconnected files, or decisions that rest on one person. We will show you the workflow that closes it.
See earlier. Decide faster. Create more value.